Who Are We?
Embark on a rewarding journey with Beauparc, a trailblazing environmental services company that stands as a beacon of innovation in waste management and recycling solutions.
As a dynamic and forward-thinking force, we are committed to leaving an indelible positive impact on the environment, promoting sustainability, and spearheading transformative change within the industry. Operating globally, with a robust presence in Ireland, the UK, and beyond, Beauparc is dedicated to shaping a greener, more sustainable tomorrow through responsible resource management.
Join us on this exciting venture, and together, let's make a lasting, positive impact on the environment while advancing your career in a company that values innovation, sustainability, and positive change.
Now let us tell you about the role:
At Beauparc we are currently looking to recruit a centralised Digital Marketing Manager to join our team to drive online visibility, engagement, and ultimately contributing to the achievement of business objectives through effective digital marketing strategy.
Reporting to the Marketing & Communications Director, this role will oversee and implement comprehensive digital marketing strategies across various online channels. This role requires a deep understanding of digital marketing trends, analytics, and the ability to drive results through coordinated efforts.
What will you doing:
· creating and planning a variety of PPC campaigns across a range of digital channels
· overseeing existing campaigns and making recommendations on how to optimise them.
· analysing trends and making data-driven decisions
· writing engaging copy for adverts
· proofreading
· making creative suggestions for advert templates
· account management of clients
· relationship building and business development.
· producing detailed analysis and reports of campaigns
· presenting data and reports to a range of audiences.
· Efficiently manage advertising budgets across multiple campaigns, platforms, and clients. Monitor spending, adjust budgets as needed, and ensure optimal resource allocation.
· P&L responsibility for all PPC accounts.
· Develop and execute a centralised digital marketing strategy aligned with overall business objectives.
· Collaborate with stakeholders to understand business goals and translate them into effective digital marketing initiatives.
· Planning and Execution: Plan, implement, and optimize digital marketing campaigns across various channels such as social media, email, content marketing, and paid advertising.
· Content Strategy: Develop and oversee content strategy to ensure it aligns with the brand and resonates with the target audience.
· KPI Monitoring: Establish and monitor key performance indicators to measure the success of digital marketing campaigns.
· Data Analysis: Analyse data and metrics to gain insights, make data-driven decisions, and optimize future campaigns.
· Team Management: Lead and manage a team of digital marketing professionals, providing guidance, support, and fostering a collaborative environment.
· Cross-Functional Collaboration: Work closely with other departments (e.g., sales, product development) to align digital marketing efforts with overall business strategies.
· Adoption of Technology: Stay abreast of new digital marketing technologies and tools, and evaluate their potential for the organization.
· Tool Implementation: Oversee the implementation and integration of digital marketing tools and platforms.
· Brand Alignment: Ensure that all digital marketing efforts are aligned with the brand identity and messaging.
· Reputation Management: Monitor and manage the online reputation of the brand, addressing any issues promptly.
· Data Privacy: Ensure compliance with data privacy regulations and other relevant legal considerations in digital marketing activities.
· Industry Trends: Stay informed about industry trends, best practices, and emerging technologies in digital marketing.
· Optimisation: Continuously optimize digital marketing strategies based on performance data and industry changes.
· Regular Reporting: Provide regular reports to senior management on the performance of digital marketing initiatives.
· Communication Skills: Effectively communicate digital marketing strategies, goals, and results to various stakeholders.
· User Experience (UX): Collaborate with UX/UI teams to ensure a seamless and positive user experience across digital channels.